Marks and lockups
Two Clear Fracture lockups, stacked and horizontal, each in a cream version for dark backgrounds and a navy version for light ones. Belvedere ships in light- and dark-background variants.
Primary logo. Cream stacked lockup for navy and dark backgrounds. Vector — use this wherever possible.
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Navy stacked lockup for white and light backgrounds.
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Cream horizontal lockup for headers and tight spaces on dark backgrounds.
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Navy horizontal lockup for documents, letterheads, and light backgrounds.
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- Keep clear space around the logo equal to the height of the triangle mark.
- Use the cream marks on Deep Navy or imagery dark enough to hold contrast, and the navy marks on light backgrounds.
- Do not recolor, stretch, rotate, outline, or add effects to any mark.
- Do not set the wordmark in a different typeface or rebuild it from text.
Palette
Deep navy carries the brand; cream provides the accent. Click any swatch to copy its hex value.
Typefaces
Two typefaces, both open source and available on Google Fonts.
Headings and body copy. Weights 300–700.
Section labels, data values, and code.
Photography and imagery
Approved headshots and product imagery for press coverage and event materials.
